What’s new. There are quite a few new features and updates in the Google Ads Manager that advertisers should be aware of. The newly released updates are:
PPID Time-to-Live (TTL) Extension is now from 90-180 daysOptimized pricing to reflect inventory value. Can be disabled via your network settingsFacebooks rebrand as Meta. Publishers will now see ‘Meta’ in all references in the ads managerUpdated ad experiences video protections. Now called “Block non-instream video ads” Troubleshoot transparency files for MCM publishers. Google is aiming to have the SupplyChain Object for MCM Manage Inventory publishers update completed by the end of JuneGA4 integration for web data is now in open betaUpdates to the “Bid rejection reason” in reporting and data transfer. Additional granularity is being added to the “bid rejection reason” in both reporting and data transfer to be more specific about scenarios that result in bid lossesThe WebView API for Ads is now available to unlock monetization opportunities
Coming soon. The following updates are in progress, though Google has not given us a release date.
Updates to Active View measurementThe enforcement of app-ads.txt for CTV inventoryQuery migration for Ad Exchange Historical report type queriesHeader bidding in yield groups (beta)
Find out more. You can view Google’s release notes here.
Why we care. Google releases a lot of new ad features, updates, and adjustments – often without notice. Being aware of these changes allows us to decide which ones are relevant to us and how/when to implement them.
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Source: Search Engine Land
Link: Google releases several Ads Manager updates
