Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition.
Rather than distributing equal bait to each rod of a marketing campaign despite not knowing which will produce the most bites, marketing attribution teaches marketers to assemble the best combination of bait before casting its line into a sea of prospects.
Register today for “Build a Winning Marketing Attribution Framework,” presented by Chanel99 and learn how to overcome the top three challenges in marketing attribution.
Click here to view more Search Engine Land webinars.
The post Build a winning marketing attribution framework appeared first on Search Engine Land.
Source: Search Engine Land
Link: Build a winning marketing attribution framework by Cynthia Ramsaran
