A Letter to the Industry: Getting cross-media audience measurement right. And why we all need to hold ourselves to a higher bar.
Source: Google Inside Adwords
Link: Charting the course for third-party cross-media audience measurement
A Letter to the Industry: Getting cross-media audience measurement right. And why we all need to hold ourselves to a higher bar.
Source: Google Inside Adwords
Link: Charting the course for third-party cross-media audience measurement
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