Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions.
Delivering this experience requires digital asset management (DAM) and product information management (PIM) tools.
Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more.
Register today for “Create Consumer Confidence With a 360-view Content Strategy,” presented by Acquia.
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Source: Search Engine Land
Link: Webinar: The 360-view content strategy you need by Cynthia Ramsaran
