Google is phasing out an older version of its Structured Data Files (SDF) format used in Display & Video 360, its enterprise-level advertising platform.
Why we care. This change affects advertisers and partners using SDF v6, requiring them to migrate to newer versions to maintain uninterrupted service.
Key details:
SDF v6 will be deprecated on April 30, 2025
Users must migrate to SDF v7 or higher before the sunset date
Google has provided a migration guide for transitioning from v6 to v7
What’s next. After April 30, 2025:
Default versions for partners and advertisers will automatically update to v7
API requests using SDF_VERSION_6 will return a 400 error
How to get help. Google has set up a new Display & Video 360 API Technical support contact form for migration assistance.
The bottom line. Advertisers and partners using SDF v6 have about 9 months to plan and execute their migration to avoid service disruptions.
