As marketers, you’re always looking for more effective ways to achieve business goals – from getting customers to discover your brand to encouraging them to buy something from your site, and everything in between. Today, we are introducing a new AdWords website that puts your goals front and center, and shows you which ads work best to accomplish those goals. You can also use this site to find info on our latest ad innovations, success stories from other marketers and best practices guides.For example, if you’re a multi-channel retailer driving foot traffic into your store, learn about Google solutions like ads with store directions that can help people find your nearest business location. Or if you just launched a new app and want to make sure the right people discover it, you can find best practices to get more high-value users to engage with your app. You can also draw inspiration from businesses like GrubHub that ran ads to connect with customers the moment they’re searching for new apps in the Google Play store.Check back in on the site regularly as we’ll continue to add content. Also, help us ensure that the site is as useful as possible by sharing your feedback. We look forward to hearing your ideas and suggestions. Posted by Anthony Chavez, Product Management Director, Advertiser Platform, Google
Source: Google Inside Adwords
Link: Introducing the AdWords Marketing Goals Website
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