Google Ads API v15 to sunset Sept. 25

Google announced the upcoming sunset of Google Ads API version 15, urging developers to migrate to newer versions to maintain uninterrupted API access.

Why we care. Failure to upgrade could result in API requests failing, potentially disrupting advertising operations for businesses.

Key details:

Sunset date: Sept. 25.

All v15 API requests will fail after this date.

Developers are advised to migrate to a newer version before the deadline.

How to prepare:

Upgrade to the newest version using provided resources.

Review release notes for changes.

Use Google Cloud Console to identify which API versions your project is using.

Between the lines. Regular API version sunsets are part of Google’s strategy to maintain up-to-date and secure systems while encouraging developers to adopt newer features and improvements.

What’s next. Developers should prioritize migration efforts to ensure smooth transitions before the September deadline.

Bottom line. Proactive migration is crucial to avoid potential disruptions in Google Ads API functionality.