Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals.
Why we care. These new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.
Key features:
Action Plans. Prioritize conversions with a mix of Video Reach, Video View, and Demand Gen campaigns.
Awareness Plans. Focus on brand visibility, incorporating Video Reach and Demand Gen campaigns to capture conversions.
Pro tip. Demand Gen estimates assume a mix of image and video creatives, allowing for more versatile campaign execution.
First seen. We were first alerted to this update from Thomas Eccel’s LinkedIn:
