A new guide to testing and experimentation in AdWords

Digital marketing is always evolving. It’s crucial to evolve your approach as well. This ongoing process of optimization should be built upon a solid framework of testing and experimentation.By using all of the tools available to you, including campaign drafts and experiments in AdWords, you can test and understand whether any proposed changes to your account will help you reach your business goals.We’ve published a new guide that helps you understand whether any proposed changes to your account will help you improve performance. It covers topics such as:Testing changes to your AdWords accountCreating experiments that produce clear resultsAnalyzing results to choose experiment winnersAs you experiment with your own account, use this guide to take full advantage of AdWords campaign drafts and experiments.Want to stay on top of even more Best Practices? Sign up to receive our monthly newsletter.Posted by Matt Lawson, Director, Performance Ads Marketing

Source: Google Inside Adwords
Link: A new guide to testing and experimentation in AdWords