Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization

Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that…

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Source: Search Engine Land
Link: Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization