In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads.
The post Brand bidding & PPC optimization: enforcement options (Part 6 of 8) appeared first on Search Engine Land.
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Source: Search Engine Land
Link: Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
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