Meta gives advertisers new ad tools ahead of holidays
Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with […]
Latest SEO News
Why is this ranking on Google?
As SEOs, we often come across the weirdest things ranking in the SERPs: Why is Reddit ranking for a purely commercial keyword that usually returns […]
4 initiatives to combat AI-driven SEO traffic losses
There seems to be a consensus in SEO that AI Overviews (AIO) and other AI-driven content will reduce traffic to external websites. Even Google is […]
A guide to creating social media videos (for search and beyond)
Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. With the rise of video content and […]
Lost Website Traffic After a Site Migration? Here Are 3 Ways You Can Boost It
So, you’ve launched your new site and noticed a decline in traffic – every business owner’s and marketing manager’s worst nightmare. Depending on how long […]
Data providers: Google August 2024 core update was very volatile
Google’s August 2024 core update started on August 15, 2024 and completed 19 days later on September 3, 2024. Early on, we saw some signs of life […]
Google Business Profile: 6 frequently asked questions
Over the years, Google Business Profile has become much more complex. After years of helping on the Google Business Profile Help Forum, I’ve answered hundreds […]
Google updates crawlers and user-triggered fetchers documentation
Google has made a series of updates to its crawlers and user-triggered fetchers documentation, mostly breaking out the single-page document into multiple pages and documents. […]
How to create and optimize Google Ads custom segment audiences
Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are […]
