How to make your display campaigns profitable
If you use display campaigns correctly, they can be profitable. The problem is that most people use them wrong, turn them off and then claim […]
If you use display campaigns correctly, they can be profitable. The problem is that most people use them wrong, turn them off and then claim […]
Cost-per-click (CPC) rates are rising across industries. In fact, CPCs are up by an average of 10% year over year, according to WordStream. It’s time […]
Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, […]
There’s one moment in the process of creating a blog post or news article that every small publisher dreads: “What do I use for my […]
The same SEO, UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store […]
“No one answered the phone. Sure, it was after business hours, but that’s still no excuse! One star!” Ever received a review like this on […]
Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons for keeping up with content demands and […]
First Position has been expanded to include all YouTube content through Display & Video 360, offering it at dynamic CPM rates. Previously, this feature was […]
With its characteristic cheerfulness, ChatGPT will tell you that the digital media landscape is “rapidly evolving.” Google is regularly updating its algorithm, AI is getting […]
B2B content contains a Catch-22: You need to write for search to justify the expense to produce an evergreen asset that will grow long-term ROI, […]
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