EU’s top court upholds $2.7 billion fine against Google
The European Union’s highest court has confirmed a record $2.7 billion (€2.4 billion) fine against Google for anti-competitive practices related to its Shopping service. Details. […]
Latest SEO News
Meta to restrict data in Business Tools, impacting ad targeting
Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This […]
Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers […]
Google tightens verification for lawyers in Local Services Ads
Google is implementing new identity verification requirements for lawyers using Local Services Ads. Why we care. This change aims to protect both businesses and consumers […]
How to do PPC competitor analysis
Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help […]
Does generative AI save time, money and resources in SEO?
Generative AI is undeniably making its mark on the SEO industry, but the real value lies in understanding how it affects the bottom line for […]
Google is hiding search data from advertisers and profiting
Did you know that 20% to 80% of your search term data in Google Ads is hidden? We’ve run the numbers and found that advertisers […]
Apple Visual Intelligence – search using your iPhone camera
Apple demonstrated a new search experience with Apple Intelligence named Apple Visual Intelligence. It looks and feels like Google Lens but it uses the native […]
Scaling local advertising with automation in the new media landscape by Fluency
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, […]
SEO Virtual Assistants: The Modern Solution for Enhanced Online Visibility
As businesses struggle͏͏ for top rankings a͏nd strive to ͏͏capture audience atte͏ntion, the demand for searc͏h engine optim͏ization (͏͏SEO) exp͏ertise has surged dramaticall͏y. This growi͏ng […]
