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Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s […]

Brands today live in a multi-platform world.  In this article, you will learn: Why brands need to get ready for a multi-platform environment. How YouTube […]

Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement.  Capturing attention is one thing, but retaining attention […]

YouTube rolled out a new “website visits” goal in YouTube Studio’s promotions feature. This goal allows creators to drive traffic directly to their websites while […]

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October.  Key dates: October: eCPC […]

AI winter is a term that describes funding cuts in research and development of artificial intelligence systems.  This usually follows after a period of overhype […]

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, […]

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns.  Though […]

Publishers impacted by recent Google algorithm updates might never fully recover to previous traffic levels. That’s one thing that stood out to me in a […]

Google Ads will automatically opt new accounts out of serving ads on parked domains, starting in October. A parked domain is basically a placeholder web […]