Social Media Marketing 3.0: Best practices for ramping up social ROI
Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. […]
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Put a bow on your holiday app marketing with new innovations to find high-value users
The holiday season is upon us, and millions of people around the world are looking forward to unwrapping their new devices and downloading their favorite […]
Why Google might not be able to stop “fake news”
Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it. The post Why Google […]
Google Introduces the “Google Guarantee” for Home Service Ads by @MattGSouthern
Google has introduced a verification process that comes with the distinction of being “Google guaranteed”.The post Google Introduces the “Google Guarantee” for Home Service Ads […]
Google Maps to Show Live Views of Locations During Peak Hours by @MattGSouthern
Google Maps is adding a real-time look at locations during their busiest times of the day.The post Google Maps to Show Live Views of Locations […]
Google is testing images in Sitelink extensions
Spotted on mobile, the extensions display in a swipeable carousel. The post Google is testing images in Sitelink extensions appeared first on Search Engine Land. […]
Google’s Rich Cards Expand to Restaurants and Online Courses by @MattGSouthern
Google’s Rich Cards have expanded to now include local restaurants and online courses.The post Google’s Rich Cards Expand to Restaurants and Online Courses by @MattGSouthern […]
US Presidential election data: searcher intent vs. demographic polling
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. The post US Presidential election data: searcher […]
Link building is (specialized) marketing
Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and […]
How to Find Powerful Keywords with the Free Topvisor Magnet Tool by @sejournal
Pull relevant keywords from Google Search Console and Google Analytics with Topvisor Magnetic Tool.The post How to Find Powerful Keywords with the Free Topvisor Magnet […]
