Bidding on the competition: Is it really worth it?
Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run. The […]
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The biggest Google ad updates are also the quietest
Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may […]
Google: Search the primary and most often used mobile shopping tool
Survey says nearly 90 percent of mobile consumers turn to search first. The post Google: Search the primary and most often used mobile shopping tool […]
Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues
Google says election-related searches for this election cycle are up 240% over 2012. The post Google Trends Election Hub offers deep dive into search trends […]
How Emotions Play Into SEO: An Interview with #SEJSummit Speaker Keesa Schreane by @wonderwall7
A massive opportunity lies in understanding an audience’s emotional state when they are engaging your brand. Learn more from Keesa November 2nd in NYC!The post […]
When Machine Learning Meets SEO by @annebot
News that Google was using a new machine learning tool called RankBrain caused a kerfuffle in the SEO world, making us wonder the impact it […]
SearchCap: Google extended text ads, Bing Ads structured snippets & Doodle 4 Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google extended […]
2016 Doodle 4 Google contest asks students to look to the future
Students in grades K through 12 have until December 2 to submit artwork based on the theme: “What I see for the future.” The post […]
Search takes to the cloud as users engage with new actions
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers. The […]
Bing Ads launches Structured Snippets for text ads
The extension is rolling out globally. The post Bing Ads launches Structured Snippets for text ads appeared first on Search Engine Land. Please visit Search […]
