Common PPC mistakes and how to avoid them
Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them. The post Common PPC mistakes and […]
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Using social metrics + SEO + questions to create content that drives inbound traffic
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and […]
Trip Planning Comes to Google Maps on Desktop by @SouthernSEJ
Google has now launched trip planning for desktop devices. Until now, Maps on desktop provided users with a limited set of informationThe post Trip Planning […]
Google delivers new app and video ad innovations for the mobile-first world
When I started at Google 13 years ago, I was an ad tech engineer building products based on the idea that an online ad is […]
Why and How Short-Tail Keywords May be Dying by @JuliaEMcCoy
Could short-tail keywords be phasing out? Are you hitting up the right keywords when you prepare to optimize your content? Learn more in Julia McCoy’s […]
How to get started with Accelerated Mobile Pages
Interested in Accelerated Mobile Pages but not sure how to get started? AMPlifying your site for lightning speed might be easier than you think. If […]
Why local search should be part of your ecommerce strategy
As local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition. David Whatley, Founder & Managing […]
Google bumps Expanded Text Ad deadline to January 31, 2017
Issues a set of dos and dont’s for testing expanding text ads. The post Google bumps Expanded Text Ad deadline to January 31, 2017 appeared […]
Expanded text ads: more time to test and iterate
Earlier this year, we introduced expanded text ads so advertisers can provide more information about your business right in your search ad. While many have […]
SearchCap: Google AdWords login, keyword planner bug & Bing Ads bulk editing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords […]
