Perplexity launches ad revenue sharing program for publishers
Perplexity, the AI-powered search startup, is rolling out a new “Publishers’ Program” to share ad revenue with media partners, amid recent plagiarism controversies. This move […]
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Google enhances ad creation with AI and transparency tools
Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns. Why it matters. These […]
Website migration checklist: 11 steps for success
Website migrations are a part of an enterprise’s natural evolution. Companies may migrate because they’re rebranding, going to the cloud to scale their site easier […]
Better RSA creation and optimization in 3 steps
Whether you’re a seasoned PPC marketer or just starting out, creating and optimizing Responsive Search Ads (RSAs) is challenging. At SMX Advanced 2024, I highlighted […]
The quickstart guide to marketing automation by Edna Chavira
Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. This free guide from Act-On provides a step-by-step blueprint to […]
Pinterest explores publisher partnerships to boost ad sales
Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news outlets and other publishers. Why we care. […]
Google Discover promoting AI Overviews for Olympic Games in Paris
Google is now promoting its AI Overviews directly in Google Discover. As users scroll through the Google home page, they may see a sample of […]
Google streamlines ad creation with Merchant Center-Ads integration
Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, enhancing the ad creation process for e-commerce […]
What is generative engine optimization (GEO)?
Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a […]
