The Marriage Between Conversion Optimization & SEO
Traffic is great, but it’s not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization. The post […]
Month: February 2016
Franchise SEO: For Masochists Only
Performing local search engine optimization for franchise locations can be a real pain. Columnist Andrew Shotland explores some common issues for local search marketers, as […]
The 2016 Guide to Local Search Optimization by @BrentCarnduff
Local search optimization consisted of a set of steps that, for the most part, existed outside of the traditional SEO practices. Here’s what you need […]
Did a New Google Panda Hit the Web?
People trying to keep up with Google’s algorithm updates should have access to a warning that reads: “Caution. May cause whiplash!” Google is many things […]
Valentine’s Day Google Doodles: A Blushing Teapot, A Reading Hedgehog & A Candy-Giving Kleenex Box
Check out all three animated logos Google created for today’s love-laden holiday. The post Valentine’s Day Google Doodles: A Blushing Teapot, A Reading Hedgehog & […]
SearchCap: Streetmap Loses, Google SEO Certification & AdWords Automated Bids
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Streetmap Loses, […]
Meet Google’s Maile Ohye at #SEJSummit Santa Monica by @jrdoog
Maile Ohye, Developer Programs Tech Lead on Google’s Webmaster Support Team, will keynote SEJ Summit on April 13 at Loews Santa Monica Beach Hotel in […]
Recapping Google’s 2015 Algorithm Updates with an Eye to the Future
Mobile, Machine Learning, and Quality Content, Oh My! Every year, Google changes its algorithm hundreds of times. While most of these changes go unnoticed, some […]
Google Wins Anti-Competitive Lawsuit Over Streetmap In UK
Streetmap had sued on grounds that putting Google Maps at the top of search results was an “abuse of competition.” The post Google Wins Anti-Competitive […]
AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
Terminology changes come with some new functionality including the ability to set different CPA targets at the ad group level within the same bid strategy. […]
