The great account structure debate at SMX West 2016
How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans shared their preferred methods. The […]
Month: March 2016
SMX West: Content, your brand and the battle for customers
When it comes to SEO, Wil Reynolds argues that we need to stop focusing on the algorithm and start focusing on the audience. Columnist Erin […]
Google Flights’ new search features let users filter searches by travel interests
Travelers can perform Google Flight searches without needing to enter a specific date or even place. The post Google Flights’ new search features let users […]
International Women’s Day Google logo celebrates females with #OneDayIWill video
For today’s Google doodle, the company sent film crews around the world, asking women to complete the sentence, “One day I will…” The post International […]
7 Types of Keywords to Consider When Doing Research
People think differently. Because not everyone calls the same products by the same names or searches for what they need with the same thought process, […]
In 2 weeks, the marketing and technology worlds collide. Don’t miss it!
In just two weeks, the largest vendor-agnostic gathering of professionals at the intersection of marketing and technology will happen in San Francisco — MarTech: The […]
SearchCap: Google Click To Call, App AdWords & Google Dance
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Click […]
App marketers can now upload customer IDs to AdWords for targeting on Google Display Network
The new bulk IDFA/advertising ID upload feature helps developers try to re-engage users on iOS and Android devices. The post App marketers can now upload […]
Google gives 2016 presidential candidates a prime slot in search results
Google has announced the launch of a new feature, which allows presidential candidates to post directly into search results. It allows the candidates to ‘communicate […]
Blogging for SEO: five beginners’ tips
A blog can still take you to the top. If you do it right. Everyone loves free information. And free information reels in customers. That’s […]
