What is Google Tag Manager? by @megcabrera
A lot has been said about Google Tag Manager, and the many benefits that it has given to many digital marketers. Here’s a list of […]
Month: April 2016
SearchCap: Google AdWords shopping ads, HERE & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords […]
Feed your search marketing obsession at SMX Advanced
For 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only opportunity this year to attend! SMX Advanced is […]
Google makes AdWords Products tab more useful for Shopping campaigns
In addition to new Products columns, inventory data comes to the Products group tab and Reports Editor gets Shopping attributes. The post Google makes AdWords […]
Seeking investments from Microsoft & Amazon, HERE’s owners signal intent to compete aggressively with Google Maps
Car maker consortium seeks additional funds, resources to further develop and grow the mapping platform. The post Seeking investments from Microsoft & Amazon, HERE’s owners […]
No products left out with new Shopping product insights
With winter sales coming to an end and spring finally upon us, now is the perfect time to clean the clutter and ensure all of […]
How To Get Your Website Up To Speed With AMP
Google aims to speed up mobile Internet access. How AMP websites speed up the loading of web pages to reflect increased mobile use of the […]
How to map keyword strategy to B2B buyer intent
To ensure that you’re providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on stages of the buyer journey. […]
Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in […]
