SearchCap: Google mobile friendly, Search Console update & Bing Ads bans
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile […]
Month: May 2016
Marin Software & SMX Launch 8th Annual Biggest Search Geek Contest
Enter the 8th Annual SMX Biggest Search Geek Contest! The challenging quiz-based contest is where the world’s brightest search marketers compete to outsmart fellow search […]
Google’s ban on payday loans estimated to cost millions in lost ad revenue
Still, the estimated losses account for just .05 percent of Google’s annual ad revenue last year. The post Google’s ban on payday loans estimated to […]
Deeper Integration of Search Console in Google Analytics
(Cross-posted from the Google Analytics Blog.) Google Analytics helps brands optimize their websites and marketing efforts for all sources of traffic, and Search Console is […]
SEM ad copy tips that you may find scary
Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to […]
Google Search Console metrics now deeply integrated into Google Analytics
Google Analytics is replacing the Search Engine Optimization report with the Search Console report and adds behavior and conversion metrics into the mix. The post […]
Pull Google Maps traffic data into AdWords with this script library
Columnist Russell Savage shows how you can use the Google Maps Distance Matrix API to get traffic data and use this information to customize your […]
The true value of technical SEOs
While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are […]
How Nordstrom strategically beat Zappos in Google Search
Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the […]
App Promotion in 2016: The Impact of Earned Media by @MarcPurtell
There are many paid promotion strategies that should be considered when marketing a new app. What other earned media tactics have you used for app […]
