Journey to better paid search ROI with this travel ad copy data
School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for […]
Month: May 2016
Apple building Amazon Echo competitor, will open Siri to third-party apps — [report]
The virtual assistant revolution is ushering in the next era of search. The post Apple building Amazon Echo competitor, will open Siri to third-party apps […]
The 7 Most Important Questions to Ask of Your SEO Data by @TimothyCarter
We live in a glorious age of data. But objective data alone can’t give you meaningful takeaways and conclusions. Here are questions to ask of […]
A Beginner’s Guide to SEO Writing
For people who are brand new to online marketing, the term SEO might seem mystical and hyper-advanced. Unlike many things in the marketing world, however, […]
SearchCap: 2 trillion Google searches, AdWords announcements & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: 2 trillion […]
Ads and analytics innovations for a mobile-first world
The shift to mobile is no longer a change on the horizon. It’s here. Every year, there are trillions of searches on Google and over […]
Major Google AdWords Changes Announced: Expanded Text Ads, New Local Search Ads & More by @LarryKim
Google announced a slate of major updates and new products for AdWords advertisers in its 2016 Google Performance Summit.The post Major Google AdWords Changes Announced: […]
Google has measured 1 billion+ store visits from AdWords ads globally
Store visits measurement is now available to 1,000 advertisers in 11 countries. The post Google has measured 1 billion+ store visits from AdWords ads globally […]
Official: Google to roll out Expanded Text Ads for all devices
Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset. The post Official: Google to roll out Expanded Text Ads for […]
Google AdWords to break up tablet & desktop and enable a mobile base bid
Individual device bid adjustments will roll out in the coming months The post Google AdWords to break up tablet & desktop and enable a mobile […]
