Google clarifies Keyword Planner doesn’t require an active campaign
Google says a technical glitch is causing some users to receive error messages when trying to access Keyword Planner from AdWords. The post Google clarifies […]
Month: June 2016
The right way to get dynamic with Google AdWords
Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you. […]
What’s the best attribution model For PPC?
Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client? The post What’s the […]
Google facing likelihood of third antitrust complaint in Europe
AdWords and search-box contracts the focus of potentially impending third Statement of Objections from European Commission. The post Google facing likelihood of third antitrust complaint […]
“Enterprise Local Marketing Automation Platforms: A Marketer’s Guide” – Updated for 2016
Marketing Land and Digital Marketing Depot have published the 3rd edition of “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.” This MarTech Intelligence Report examines […]
Beware of shady link schemes from black-hat SEOs
Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is. The post […]
Google’s Sundeep Jain on the Expanded Text Ad roll out, device bidding, similar audiences & more
During a keynote discussion at SMX Advanced, Jain shared insights on how Expanded Text Ads will roll out and what advertisers should be working on […]
Is selling SEO services getting harder or are SEOs just not good at it?
In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business. The post Is […]
What Google RankBrain Means for the Future of SEO
Those ensconced in the marketing world are familiar with Google’s RankBrain, the artificial intelligence system implemented by the tech giant at the end of 2015. […]
10 Ways Beacons Will Change #SEO
Beacons present an opportunity for retailers to learn more about their customers, as well as for consumers to conduct even more nuanced queries.The post 10 […]
