Why you cannot ignore practitioner listings on Google My Business (case study)
You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins […]
Month: July 2016
6 Reasons Why Cause Marketing is Different by @seocompanymiami
Cause marketing can not only help a great cause and improve your reputation, but it’s a great way to reach a new and targeted audience. […]
Forever a Student: SEO Tools and Resources for Further Education by @Ryan1SEO
When beginning to track and analyze how your SEO campaign is performing, there are many tools and resources at your disposal. Use this guide for […]
What’s Next in Search? by @annebot
As SEOs, we have to consider the WWW is not what we’re dealing with anymore. The immediate future of SEO lies in the mobile web […]
The Truth About Backlinks in 2016
Today, the word “backlink” probably makes most marketers who are in the know think of spammy sites and black-hat SEO. Why? Well, not too long […]
SearchCap: Google local ad inventory, PPC profits & rankings drop
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local […]
Google expansion of Local Inventory Ad product search now live in Maps and knowledge panels
The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers. […]
More prominent reporting helps you monitor the health of your automated bidding
Automated bidding in AdWords is an invaluable tool that helps marketers save time and improve performance. Powered by Google’s machine learning, it optimizes bids at […]
How to conjure big PPC profits with a few hundred dollars
Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA […]
Suffered a rankings drop? Use this checklist to diagnose why
Columnist Ian Bowden has created a checklist for SEOs to help troubleshoot losses in rankings and organic traffic. The post Suffered a rankings drop? Use […]
