An experiment in trying to predict Google rankings
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What […]
Month: July 2016
New insights on the customer decision journey
Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search […]
New Google ranking study shows links are incredibly important to the ranking algorithm
Despite many thinking that links are a declining ranking signal in Google’s algorithm, this new study shows links are even more important than ever. The […]
How Do Content Marketing & Inbound Marketing Fit in to SEO? by @JuliaEMcCoy
Julia McCoy, bestselling author and content marketing expert, discusses how SEO fits into the overall aspects of content and inbound marketing.The post How Do Content […]
Is Google becoming more hyperlocal?
Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable’s Barry Schwartz, in the past week […]
SearchCap: Google AdWords notification, Bing & Google national convention results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords […]
Four steps to maximizing Customer Lifetime Value
In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value […]
Google reports more than 40K government requests for user data during 2nd half of 2015
Google says it is proud its transparency reports have helped “shed light on government surveillance laws and practices” around the world. The post Google reports […]
Automatically counting cross-device conversions for a more accurate and complete view of performance
While consumers are living mobile-first, they’re also moving seamlessly between multiple devices to find what they need in I-want-to-know, I-want-to-go, I-want-to-do and I want-to-buy moments […]
Expanded Text Ads: Are they living up to the hype?
Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura […]
