Paid search management software: Is it right for your business?
Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in […]
Month: August 2016
SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable […]
Bing Ads adds Enhanced CPC bid strategy to optimize for conversions
Automatically adjusts bids within a range depending on estimated likelihood of a user to convert. The post Bing Ads adds Enhanced CPC bid strategy to […]
11 common SEO myths to ignore in 2016
With so much written about it, it’s easy for myths and misunderstandings around SEO to take hold. Whether you’re an expert or a beginner at SEO, […]
Getting to the bottom of Google expanded text ad CTR and CPC
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor […]
Google extends Drafts and Experiments to Display Network campaigns
The testing feature goes beyond search. The post Google extends Drafts and Experiments to Display Network campaigns appeared first on Search Engine Land. Please visit […]
7 Ways to Get Your Local SEO Clients to Embrace Content by @antonymesser
Creating high quality content takes time and energy. However, a business is far better off with a local content creation plan and framework than without.The […]
Google tests showing an overall Health Score for AdWords accounts
The new features includes an overall score for search campaigns and a top line checklist of opportunities. The post Google tests showing an overall Health […]
A Complete Guide to Keyword Research
This guide will show how keyword research remains useful, shed light on numerous misconceptions, and how it can help you generate traffic and conversion.The post […]
SearchCap: AdWords preview tool, Moz layoffs & AdWords Express
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords preview […]
