Bing Ads opens pilot access for Expanded Text Ads
Advertisers can apply now to begin testing ETAs in their campaigns. The post Bing Ads opens pilot access for Expanded Text Ads appeared first on […]
Month: August 2016
The human side to SEO: the power of personas
On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help […]
Integrate lifetime value to benefit a customer-led SEO strategy
Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search […]
Google shares tips on using AMP for ecommerce
Google documented how to take your e-commerce site and make it AMP ready. The post Google shares tips on using AMP for ecommerce appeared first […]
Hidden Google Command: Search “**” For a List of Local Business Websites by @SouthernSEJ
Users have discovered that searching for “**” (without quotation marks) pulls up a list websites for physically nearby businesses.The post Hidden Google Command: Search “**” […]
SMX East early bird rates expire Saturday. Register now!
Search Engine Land’s SMX East is only a month away! If you’re looking for cutting-edge SEO and SEM tactics that drive profitable and measurable results, […]
SearchCap: Bing Ads Editor, Google index status stalled & local business cards expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads […]
OpenStreetMap debuts Google Street View alternative: OpenStreetView
The company seeks to crowd-source street-level photography on a global basis. The post OpenStreetMap debuts Google Street View alternative: OpenStreetView appeared first on Search Engine […]
Bing Ads Editor now supports custom ad copy for native ads on MSN.com
Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to […]
The way-too-early AdWords holiday testing guide
Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started. The post The way-too-early […]
