Tips for when and how to use Feed Rules in Google Merchant Center
With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign […]
Month: September 2016
Digitizing traditional marketing methods to compete in local search
Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive […]
Google’s AMP Viewer: the Tinder UX for content?
Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will […]
Google has updated the AdWords ad preview tool for expanded text ads
The view now includes sample ads and separate views for mobile and desktop. The post Google has updated the AdWords ad preview tool for expanded […]
The unexpected impact of Google automated ad extensions
What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Columnist Michelle Cruz explains. The post The unexpected […]
14 ways to reduce your site’s bounce rates
I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, […]
How to Create an Emotional SEO Audit for Converting Traffic by @jonrognerud
How to create an SEO audit that goes beyond a technical checklist, and reaches deep into your market and audience – so you get better, […]
Search in Pics: Google’s upcoming birthday, Bing 20% share balloons & fruit bar truck
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how […]
SEJ Live: Eric Enge on How to Handle Penalties and Other SEO Problems by @wonderwall7
This week, Eric answered questions live on how to handle penalties, sudden drops in traffic, and other “worst case scenarios” in SEO.The post SEJ Live: […]
European court says linking to illegal content is copyright infringement
The facts of the present case were egregious but the law created by the court is bad for the internet. The post European court says […]
