Google announces slew of search ads and Analytics updates at SMX East
New audience targeting solutions, a free version of Optimize 360 and more. The post Google announces slew of search ads and Analytics updates at SMX […]
Month: September 2016
The four pillars of the future of SEO
What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our […]
Search audience ad innovations see strong momentum
Consumer expectations for immediacy and relevance are higher than ever, and successful brands are those that connect with consumers in those critical moments — the […]
Bing’s latest search features include a look at the stars, molecule models & virtual Rubik’s Cube
Bing has rolled out new educational-themed search results aimed at helping students and teachers. The post Bing’s latest search features include a look at the […]
How to implement mobile-specific ad copy for AdWords expanded text ads
If implementing mobile-specific ad creative is vital to your AdWords success, columnist Jason Puckett shows you two ways to do it. The post How to […]
What you didn’t know about recent Quality Score changes
Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates […]
5 Ways to Make Your App Sell Itself
A great app idea is only as good as it’s execution and marketing. The best way to success? Have it sell itself with these simple, […]
Google: AMP will override app deep links for the foreseeable future
Even if your user downloads your app, which has app indexing deployed, Google will show them the AMP page over your app page. The post […]
A Short Guide to Google Allo Search Optimization by @wonderwall7
With over 150K downloads so far on Android devices, a 4-star rating, and 48% in a recent poll saying that they use and love Allo, […]
The 10 Best Ways to Use UTM Codes For Conversion Tracking by @amelioratethis
UTM codes are great for determining which of your channels drive the most traffic, but did you know you can also use them to track […]
