Penguin 4.0: Necessary and positive improvement
Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and […]
Month: October 2016
Where is Google heading with mobile local search?
The last column asked: Has Google killed mobile organic search? In this column we consider what Google’s plans are for those owned properties that get […]
How to Use Local Data Aggregators to Cost-Effectively Manage Your Business Listings by @sejournal
Learn how to manage the tedious process of updating your online business directory listings. Save time and money by using local data aggregators.The post How […]
Criteo launches Predictive Search to automate Google Shopping campaign optimizations
The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching. The post Criteo launches […]
How Deep Learning Powers Video SEO by @chasemcmichael
Video image search via Deep Learning is now a reality. Searching video images that are processed by deep learning opens up a new world for […]
SearchCap: Bing Ads new campaign setup process, SEO on a budget & today’s Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads […]
Don’t miss MarTech Europe next week. Hope to see you there!
I’m sure you’ve seen that MarTech Europe is next week, 1-2 November, in London. I wanted to reach out one last time to invite you […]
Bing Ads rolls out a new, more comprehensive campaign setup process
The new workflow offers more access to features and functionality during the initial setup. The post Bing Ads rolls out a new, more comprehensive campaign […]
Using PPC brand protection to decrease campaign costs by 51%
Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search. The […]
SEO on a budget: How a small manufacturer started a program from scratch
Think you don’t have the resources for an effective SEO program? Thank again! Columnist Dianna Huff shares a case study detailing how a small business […]
