Penguin Questions & Concerns Cleared Up: An Interview With Google’s Gary Illyes
We get to the bottom of some of the finer details of Penguin in this interview with Google’s Gary Illyes.The post Penguin Questions & Concerns […]
Month: November 2016
Here’s to more HTTPS on the web!
Cross-posted from the Google Security Blog. Security has always been critical to the web, but challenges involved in site migration have inhibited HTTPS adoption for […]
Penguin 4.0 Rollout Complete: Are You at Risk?
Google is engaged in a constant, uphill battle against those who try to game the SERPs for profit, distorting search results with spammy tactics and […]
SearchCap: Google Home, Possum changes & expanded text ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home, […]
Expanded text ads that kick butt
Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations. The post […]
Introducing the AdWords Marketing Goals Website
As marketers, you’re always looking for more effective ways to achieve business goals – from getting customers to discover your brand to encouraging them to […]
Study shows Google’s Possum update changed 64% of local SERPs
How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with […]
Meet a Landy Award Winner: For its work with Lane Bryant, Razorfish wins Best Mobile SEM & Best Retail SEM Initiatives
Razorfish didn’t miss a beat when shifting to a mobile-first, omnichannel strategy for the retail clothing chain. The post Meet a Landy Award Winner: For […]
The future of mobile local search part three: tradesmen, home services, verification and guarantees
In the third of part of our discussion of future of mobile local search, we will take a closer look at searches for tradesmen (paid […]
Google Home bests Amazon Echo & Alexa, for answering questions
If you’ve always wanted someone around the house to answer all the questions you have during the course of your day, that someone is a […]
