Sara Spivey on the Power of Online Reviews & How They Drive ROI [PODCAST]
In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews […]
Month: December 2016
SearchCap: AMP images, Google Maps promoted places & machine learning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP images, […]
Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens
The promoted pins in Google Maps are being tested on Android devices. The post Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, […]
What the heck is machine learning, and why should I care?
Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist […]
Engage holiday shoppers with Promoted Places in Google Maps
During the busy holiday season, on-the-go shoppers are using their smartphones to find the perfect stocking stuffers, festive decor and gifts for loved ones. In […]
Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
Google’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate […]
AMP results now showing in Google Image Search
AMP is now showing up in the mobile Google Image search results. The post AMP results now showing in Google Image Search appeared first on […]
SEO IQ: How to Choose a Marketing Agency That Actually Delivers Results
You have just been tasked with finding a reputable search engine optimization (SEO) agency that will provide your company with various online marketing services. After […]
15 Link Types and How to Build Them
If you know anything about SEO and how Google rank websites, you’ll know that having quality links to your website from other industry-related sites is […]
SearchCap: Google top searches, Cortana with Harman Kardon & image product schema
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google top […]
