Why good SEO is strategic
To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than […]
Month: December 2016
How to use your buyer personas to build your 2017 search marketing budget
You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order […]
Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle queries
The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation […]
How to Dominate SEO in the Mobile-First Index by @annaleacrowe
Google’s mobile-first index is being rolled out in the coming months. The mobile index is similar to desktop, but hidden content could be your downfall. […]
Anybody Out There? 5 Ways to Build the Right Online Audience
Personalizing online content often means creating stories that make people feel connected to a business or product. However, while it may be easy to make […]
Tweet Google an emoji & it will reply with local search results
Tweet an emoji to @Google and you’ll get an immediate reply that includes a quick quip, GIF and link to local search results that correspond […]
Now You Can Search Google by Tweeting Emoji At It by @MattGSouthern
Among the number of languages Google understands, you can now add emoji to the list.The post Now You Can Search Google by Tweeting Emoji At […]
Get answers to your marketing automation questions
Got questions about marketing automation? Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 49-page report reviews the latest trends, opportunities […]
SearchCap: New Google design, Yahoo in review & top stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google […]
Google replaces “In the News” box with “Top Stories” on desktop
Google has replaced the “in the news” title with “top stories” on desktop to bring it more inline with the mobile version of the search […]
