Keep the lights on to reach more shoppers this January
Last week we covered how mobile has changed shopping behavior during Black Friday weekend. But its effects don’t stop there. Mobile is making it easier […]
Month: December 2016
More content, less traffic: part I
It’s important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it. The post More content, less […]
Yahoo 2016 Year in Review: ‘2016 Election’ top search term & ‘Election Day’ No. 1 news story
Yahoo says “Donald Trump” ranked as its second most popular search of the year, while “Hillary Clinton” barely made the top 10. The post Yahoo […]
The year in review: Top 5 MarTech insights and showstoppers
As we turn our eyes towards the new year and the next MarTech conference we have much to reflect on. The pace of change and […]
6 tools for a better, smarter social media influencer campaign
Influencer marketing involves a lot of listening, planning and experimenting. These tools will help you set up a social media campaign allowing to better find, […]
Recent changes to organic sitelinks cause major drops in impressions in Google Search Console
Google released sitelink updates that caused impression and average position drops in Google Search Console. Merkle SEOs Melody Petulla and Kyle Blanchette dive into what […]
Stop Looking at Keyword Search Volume (And Look Here Instead) by @chris_hart
We’ve read about the impact of limited Search Volume data coming from the Google AdWords Keyword Planner. This article takes a unique look at that […]
‘Tis the season to optimize search bidding
If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for […]
5 Reasons Why You Should Invest in SEO
First things first: do you know what SEO is? It’s easy to pronounce the acronym and affirm we know what we are talking about, but […]
Google App Redesigned: One Section for Personal Interests, One for Upcoming Info by @MattGSouthern
Google has released an update to its mobile app which sees the cards reorganized into one section for personal interests, and another section for upcoming […]
