Uncovering the white spaces of opportunity for local search
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — […]
Month: December 2016
Google will change AMP display to make it easier to find & share publishers’ direct URLs
Change will be to the header in AMP content, expected in early 2017. The post Google will change AMP display to make it easier to […]
First day of winter Google doodle marks Northern Hemisphere’s Winter Solstice 2016
Google’s Southern Hemisphere homepages have a similar doodle to mark the first day of summer for the other half of the world. The post First […]
10 Unusual Sources for Customer & Competitor Insight by @IAmAaronAgius
Before making changes to your strategy, it’s important to take the time to gather customer insights—but from where? This article reviews 10 surprising ways to […]
SearchCap: Google Holocaust denial, AMP reports & Google defamation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Holocaust […]
Compare 16 leading digital analytics platform providers
Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and […]
50% of Digital Marketers Say Earned Media Will Deliver Best Returns in 2017 [DATA] by @rinadianewrites
If you’re laying out some last-minute marketing strategies, you may be thinking of different types of media — earned, owned, or paid — that you […]
Link campaigns: Strategy development and review
Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month […]
Google AMP reports now differentiate between critical and non-critical errors
Google Search Console has upgraded the AMP error report to show which errors are causing your AMP content to not be indexed in Google. The […]
Australian appeals court rules Google did not defame man, reverses 2012 decision
A Melbourne appeals court said Google is not responsible for defamation of a man based on the images shown in the search results. The post […]
