SearchCap: Google new AdWords interface, ads by AdWords & IF functions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google new […]
Month: January 2017
New AdWords interface alpha is rolling out to more advertisers
As Google continues to build out the new UI, more advertisers are getting access. The post New AdWords interface alpha is rolling out to more […]
Discover the new AdWords experience
In 2016 we introduced a new AdWords experience and even shared an early look at it in action. From the beginning, we asked ourselves, “How […]
Google launches Ads Added by AdWords pilot: what we know so far
In the new test, ads based on existing ad and landing page content are added to ad groups by Google. The post Google launches Ads […]
How to go above and beyond with your content
Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual. The post […]
How machine learning impacts the need for quality content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for […]
AdWords IF functions roll out for ad customization as Standard Text Ads sunset
IF functions arrive to let advertisers customize ads based on device and retargeting list membership. The post AdWords IF functions roll out for ad customization […]
The PPC industry would not exist under Trump’s immigration policy
Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would […]
Majestic successfully prints the internet in 3-D in outer space
The 3-D printer worked in outer space, and the Majestic Landscape was printed at the International Space Station. Out of this world! The post Majestic […]
Google mobile-friendly testing tool now has API access
Developers can now build their own tools around the mobile-friendly testing tool to see if pages are mobile-friendly or not using the new API Google […]
