The importance of local authenticity
When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their […]
Month: January 2017
Google to start overriding call extension numbers with location-specific phone numbers in ads
Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19, […]
What Is the Google Mobile Interstitial Penalty? [PODCAST]
Kelsey Jones speaks with Simon and Edward from Blue Array on what the upcoming Mobile Interstitial Penalty from Google is, how to check to see […]
SearchCap: Paid ads, Bing search updates & SEO audits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Paid ads, […]
A new guide to testing and experimentation in AdWords
Digital marketing is always evolving. It’s crucial to evolve your approach as well. This ongoing process of optimization should be built upon a solid framework […]
Are your paid search ads making the right impression?
Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid […]
Bing gets in shape with search updates for exercise & healthy recipe-related queries
Just in time for New Year’s resolutions, Bing is rolling out new health-conscious search experiences. The post Bing gets in shape with search updates for […]
Three well-meaning paid search optimizations that might kill performance
That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How […]
Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits
If you’re conducting an SEO audit, you should probably be using DevTools in Google Chrome. Columnist Aleyda Solis shares 10 ways to use these tools […]
10 Common Misconceptions of Backlink Profiles by @Visiture_search
With all of the information out there on backlink profiles, I wanted to clear up some common misconceptions regarding backlink profiles.The post 10 Common Misconceptions […]
