Let’s make 2017 the year of honest reviews!
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady. […]
Month: January 2017
Fred Korematsu Google doodle honors Japanese internment camp survivor & civil rights activist
Born in Oakland, California, Korematsu was imprisoned at the Central Utah War Relocation Center at Topaz, Utah in 1942. The post Fred Korematsu Google doodle […]
The Top Backlink Profiles & How They Were Built [Webinar Recap] by @rinadianewrites
Kevin Rowe, Founder and CEO of Rowe Digital, joined the SEJ ThinkTank on January 25th to share effective link building strategies. This is a full […]
User Intent: It’s the Future of SEO by @CJGiarratana
In recent years, search engines have been optimized around the needs of online users and their experience. Google has evolved to reward content valuable and […]
7 SEO Tweaks to Improve Your Content Before You Hit Publish by @grybniak
Content is king, and SEO is this king’s best servant. Because even the best content needs to be optimized for search. Learn how with these […]
SearchCap: Google expanded text ads, PPC tips & indexed URLs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google expanded […]
[Reminder] Live webcast: How to create a single source of data truth for marketing
According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four […]
Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. The post Commercial success: 3 last-minute PPC tips to pump up […]
How to check which URLs have been indexed without upsetting Google: A follow-up
How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods. The post […]
Tick-tock: expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31 deadline
If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs, yet, you’re not alone. Don’t get discouraged. The post Tick-tock: […]
