Attention, please: Supporting the ad industry to measure what matters
If a million trees fall in the forest and nobody hears them, do they make a sound? What about a million impressions that are served […]
Month: March 2017
The Mission-Critical SEO Checklist for New Websites by @bobjones
This is a quick checklist of some technical and SEO related tasks to do before launching a new website into the wild.The post The Mission-Critical […]
DMOZ has officially closed after nearly 19 years of humans trying to organize the web
The closure marks the final end of a chapter of humans trying to organize the web. The post DMOZ has officially closed after nearly 19 […]
Google to further dilute exact match in AdWords; will ignore word order & function words
Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords. The post Google to further […]
Close variants now connects more people with what they’re looking for
From running shoes to cheap hotels to credit cards, and everything in between, people are searching for the products and services you offer. However, finding […]
SearchCap: Google warrant, PPC teams & AMP
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google warrant, […]
Google receives search warrant for identities of everyone who searched crime victim’s name
If this overly broad warrant were duplicated in other jurisdictions, local law enforcement might use Google as a first stop in their investigations. The post […]
A proven method for building a strong PPC account team
What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of […]
SEJ Live: Erin Robbins on Thinking Outside the Search Bubble & Beating Your Competitors by @wonderwall7
Erin Robbins joined #SEJLive to talk about how to leverage data for search campaigns, key SEO metrics to focus on, and how to monitor these […]
St. Patrick’s Day Google doodle gives center stage to Ireland’s Skellig Michael
Located off the coast of County Kerry, Ireland, the island has been categorized as a World Heritage Site by UNESCO. The post St. Patrick’s Day […]
