Here’s a script to help manage bids by keyword match type.
Columnist Frederick Vallaeys explains the concept of “stacked bidding” and provides an AdWords script to help monitor your tiered bids. The post Here’s a script […]
Month: March 2017
New study confirms Google doesn’t use Chrome browser data to discover new URLs
GoogleBot did not visit a test page that Chrome accessed days before. The post New study confirms Google doesn’t use Chrome browser data to discover […]
National retailers: Stop ignoring local SEO
National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset […]
Is Keyword Ranking Irrelevant in Today’s SEO? by @ChuckPrice518
Is keyword ranking an important function or a huge waste of time? This post explores what role (if any) keywords should play in a modern […]
5 Things You Never Knew About Link Building
You can’t blame people for being confused when it comes to building links. After all, the laws of Google and other search engines aren’t readily […]
SearchCap: Google offensive results, Google Fred update & Google Assistant
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google offensive […]
Google launches new effort to flag upsetting or offensive content in search
Using data from human “quality raters,” Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information. The post Google […]
Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%
Amazon and Yelp expected to see biggest search revenue growth rates in US. The post Report: Google earns 78% of $36.7B US search ad revenues, […]
10 AdWords ad copy testing ideas you can use right now
Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started. The post 10 AdWords ad copy testing […]
Did Google’s Fred update hit low-value content sites that focus on revenue, not users?
Google won’t comment about the “Fred update,” but based on our own analysis, many affected sites saw up to a 90% drop in traffic. The […]
