Has Google Hummingbird Killed Keyword Research?
“If you don’t know the user intent behind the keywords you’re optimizing for then you’re doing it wrong. Also, if you are optimizing for keywords […]
Month: March 2017
Google’s “One True Answer” problem — when featured snippets go bad
Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its […]
What Google Analytics Can’t Tell You… by @IAmAaronAgius
Google Analytics is the unchallenged champion of the online data game, but it can’t do everything. To get the full picture, you have to combine […]
Taking a Deeper Look at Conversion Paths in Google Analytics by @iambenwood
Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Ben Wood offers advice on how to use them to gain deeper insights […]
SearchCap: Google Assistant, AdWords ad labels & knowledge graph
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant, […]
The End of DMOZ and the Evolution of SEO by @RyanJones
Beware the Ides of March. In case this is all Greek to you, it won’t soothe you to hear me say that DMOZ – the […]
Google Assistant might take weeks to reach your Android phone
Google Assistant is officially available for my Android phones this week, but the rollout will take time. The post Google Assistant might take weeks to […]
How to monitor Google Knowledge Graph changes and performance
Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. […]
Search in Pics: Google sleep capsules, YouTube control room & golden Android figurine
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how […]
Driving local marketing change with Uber, Lyft and self-driving cars
Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. The post Driving local […]
