SMX West session: The definitive guide to local search ranking factors
What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look […]
Month: March 2017
Search in Pics: Google aquarium bathtub room, hanging bubbles & sports court
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how […]
Why You Should Forget about Traditional Keyword Research
The vast majority of online marketing campaigns start with a keyword research. It is simply natural — to know how to sell your product, service […]
Voice Search: The Next Evolution in SEO
“The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.” – Adam Audette, senior vice-president of organic search […]
SearchCap: Google Fred confirmation, mobile-first index status & future of search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Fred […]
Google: Our search leads won’t let us talk about the Fred update
Gary Illyes from Google said the techniques Fred went after specifically are mentioned in their webmaster guidelines. The post Google: Our search leads won’t let […]
How much is a happy customer worth?
In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going […]
How AI will shape the future of search
Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for […]
Google’s mobile-first index is (still) months away
At SMX West, Google’s Gary Illyes said the company is still experimenting with its mobile-first index and doesn’t have an exact timeline for launch. The […]
Best Practices for 2017 SEO Audits [PODCAST] by @rinadianewrites
Kelsey Jones and Anna Crowe discuss best practices in SEO audits, including how long it takes to see results, whether or not to include social […]
