5 hot trends in advanced analytics
Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume […]
Month: April 2017
Patent 1 of 2: How Google learns to influence and control users
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence […]
Is Google really keeping fake listings off Google Maps?
A recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist and […]
Link building: Preliminary research and analysis
Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy. The post Link building: Preliminary research and analysis appeared […]
Page Changes Monitoring: How to Stay Ahead of Google by @sejournal
Prevent massive losses in rating, funds, hacking or possible search engine penalties. Get instant notifications about all changes before search engines indexes them through SE […]
Google to Personalize Gboard Search Results Using Cloud-Based Machine Learning by @MattGSouthern
Google is currently testing a new way to train its artificial intelligence algorithms using Android phones.The post Google to Personalize Gboard Search Results Using Cloud-Based […]
SearchCap: Google link tool bug, product images schema & AdWords livestream
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google link […]
Google Image Search Introduces “Similar Items” Suggestions by @MattGSouthern
Google Image Search has launched “Similar items” suggestions on mobile and the Android Search app.The post Google Image Search Introduces “Similar Items” Suggestions by @MattGSouthern […]
Google announces similar items schema for image search on mobile
New search feature covers small group of product types now, but Google says it will expand in the coming months. The post Google announces similar […]
Strategies for capturing ‘made in the USA’ searches
Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for organic and paid search marketers on […]
