What your paid search KPI says about you
Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about […]
Month: April 2017
Bing Ads rolls out Merchant Promotions for Shopping campaigns in US
The program, coming out of pilot, spotlights offers in Bing product ads. The post Bing Ads rolls out Merchant Promotions for Shopping campaigns in US […]
IAB: Paid search was 48 percent of total digital spend in 2016
Spending declined on the desktop but grew by nearly $6 billion overall because of mobile. The post IAB: Paid search was 48 percent of total […]
Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains
The settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains. The post Advertisers get […]
Keyword tiering: A systematic way to juggle your AdWords priorities
Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have […]
Reasons Small Business Need to Go Mobile In 2017
When mobile websites started to gain traction just a few years ago, they were the cutting edge. The idea of a website that displayed perfectly […]
Say It in Six: Why marketers and creatives are embracing the newest video ad length
Have you heard the good news about YouTube’s six-second bumper ads? These little wonders have swept the globe for three simple reasons: they provide wide […]
SearchCap: Google Home recipes, app indexing & Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home […]
Simple tips to get your app indexed, ranked & installed
Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search […]
Google Home now helps you cook over 5 million recipes
Google partners with Bon Appetit, The New York Times, Food Network and others to bring millions of recipes to the Google Assistant. The post Google […]
