SearchCap: Google link warning, in-store sales & more SEM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google link […]
Month: May 2017
Google warns against misusing links in syndication & large-scale article campaigns
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty. The post Google warns against misusing […]
A reminder about links in large-scale article campaigns
Lately we’ve seen an increase in spammy links contained in articles referred to as contributor posts, guest posts, partner posts, or syndicated posts. These articles […]
How to compare paid search and organic search without sounding foolish
Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners […]
Quality Score and other leverage points
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. […]
Micro-wins: The true secret to AdWords success
The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist […]
How to Optimize a Small Website: On-Page & Mobile Factors by @grybniak
No website is too small to compete! Here’s how you can optimize on-page and mobile factors.The post How to Optimize a Small Website: On-Page & […]
How AI and Machine Learning Affect the Future of Online Marketing [PODCAST] by @brentcsutoras
Marc Poirier of Acquisio joins SEJ’s Brent Csutoras to talk about how artificial intelligence and machine learning impacts online marketing.The post How AI and Machine […]
What Google Opening Android to Rivals Means for Russia’s Search Future by @danny_taywitter
Google was forced to open Android to other search engines in Russia. What does this mean for Russia’s search future?The post What Google Opening Android […]
7 Fail-Proof Ways to Drive Organic Traffic in 2017
Many business owners know that value of SEO for driving organic traffic. However, with all the Google algorithm changes, it’s understandable why most people feel […]
