How to navigate the somewhat rocky transition to expanded text ads
Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google’s new AdWords ad format. The […]
Month: July 2017
YouTube using Redirect Method technology to fight terrorist video content in search results
The new technology will surface playlists with content that aims to disprove extremist video propaganda attached to certain search terms. The post YouTube using Redirect […]
Developing content for the customer journey
Columnist Bobby Lyons explains why SEOs must move away from “SEO content” and start thinking about content that meets users’ needs throughout the buyer journey. […]
Search in Pics: Google future London office, teaBOT & interesting ceiling
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how […]
4 Psychology Insights That Will Help You Build Links by @DholakiyaPratik
These four psychology insights can help you build relationships, increase outreach email open rates, and build more links.The post 4 Psychology Insights That Will Help […]
Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist
In his 1962 book “Understanding Media,” McLuhan argued that the way people receive information is more important than the information being received. The post Marshall […]
Mistakes to Avoid When Hiring an SEO Company
A good number of businesses have fallen victim to the tricks of cunning service providers when it comes to search engine optimization. This can cause […]
Survey Shows Users Prefer AMP Over Regular Content by @MattGSouthern
A majority of survey respondents say they are more likely to click on an AMP link over a regular one.The post Survey Shows Users Prefer […]
It’s time to embrace new strategies for apparel: Broadening tactics through user intent
Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions. The post It’s time to […]
SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search […]
