Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads
Click-through rates for ads at the top of desktop results have increased significantly in the year since Google got rid of text ads in the […]
Month: July 2017
How long does reputation management take?
Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation. The […]
How to bring your potential customers back with retargeting
The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, […]
Google Search Analytics report now breaks down job listings & details results
New filters have been added to the search appearance tab in the Google Search Analytics report for job listings. The post Google Search Analytics report […]
Amazon Prime Day’s surprising effects on Google AdWords performance
Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon’s recent Prime Day sale. The post Amazon Prime Day’s surprising […]
Get the Google Analytics Data You Need Using Natural Language Queries by @MattGSouthern
Retrieving the Google Analytics metrics you care about is now as easy as asking for them using natural language.The post Get the Google Analytics Data […]
SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Right to […]
Three ways local businesses can survive the on-demand threat
How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive. […]
Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads
Google, Bing Ads and Amazon are all seeing growth in shopping ads. The post Merkle: Google paid search spend up 23% in Q2, thanks to […]
Top European court to decide if Google needs to purge disputed links from global index
French regulators have argued that the “right to be forgotten” is not fully enforceable unless content is removed worldwide. The post Top European court to […]
