SearchCap: AdWords sitelinks update, e-commerce silos & PPC reach
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords sitelinks […]
Month: August 2017
Accelerated Mobile Pages (AMP): IS faster better?
Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More […]
Delivering more informative sitelinks, callouts and snippets
With more searches now happening on mobile than any other device, expectations for the mobile experience are higher than ever. In fact, over 65% of […]
2017 growth hacks: Use affiliates to improve PPC reach
In this month’s installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs […]
Breaking down silos in e-commerce retail
Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad […]
Why You Should Kill Gated Content Once and for All by @bsmarketer
Gated content isn’t quite dead, but the marketing technology segment is rapidly evolving. Here’s why you should rethink using it.The post Why You Should Kill […]
10 Local SEO Tips to Improve Your Real Estate Websites by @grybniak
Local SEO in the real estate industry is by no means easy. Yet, there is a way to succeed. Read on to learn how!The post […]
AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content
New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions. The post AdWords mobile […]
Keyword Research: What Matters and What Doesn’t
Let me be blunt: the secret sauce of pushing your small business upward in SERPs is being realistic. Yes, you can get in the top […]
SearchCap: Bing Ads quality policy and conversion changes, Apple search ads & technical SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads […]
